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This article covers a Bloomreach Experience Manager version 13. There's an updated version available that covers our most recent release.

Extend / Open Source Plugins / SEO Support / HTML Metadata Conventions

SEO Support Plugin - Meta Data Conventions

HTML Metadata Conventions adopted by SEO Support Plugin

Document Title

The title of a page is used by search engines to index the contents of a page. So, every page should have a unique title and the title should be concise and descriptive.

The following production rule is adopted:

SITE TITLE - [ PARENT SITE MENU ITEM NAME ] - [ CONTENT BEAN TITLE ] [: optional KEYWORDS]

where:

  • SITE TITLE is the site name or title such as 'Example.com'. This is configured as a component parameter ('site-title').
  • [ PARENT SITE MENU ITEM NAME ] is the parent site menu item of the current site menu item corresponding to the current request content.
  • [ CONTENT BEAN TITLE ] is the title property of the current request content bean. By default, the 'title' property will be looked up from the current request content bean. If no title property is available in the current request content bean, the name of the current site menu item will be used where available.
  • [: optional KEYWORDS] is the keywords property of the current request content bean. By default, the 'keywords' property will be looked up from the current request content bean.

See Component Parameters for details on component parameters.

Links to Dublin Core Metadata Initiative Schema

The links to Dublin Core Metadata Initiative Schemas:

<link rel="schema.DC" href="http://purl.org/dc/elements/1.1/" />
<link rel="schema.DCTERMS" href="http://purl.org/dc/terms/" />

If there's any change, you can configure different links as component parameters ('dc-schema-link' and 'dc-terms-link').

See Component Parameters page for details on component parameters.

Link to Copyright

HST SEO Components can provide the standard W3C defined copyright 'link' head element, if you configure the 'site-dc-copyright-link' component parameter.

<link rel="copyright" href="http://www.example.com/terms/" >

See Component Parameters page for details on component parameters.

Keywords

Comma separated keywords can be put in a separate meta tag, if a keywords property is found in the current request content bean.

<meta name="keywords" content="politicians, news, archive">

See Component Parameters page for details on component parameters.

Description

A description can be put in a separate meta tag, if a description property is found in the current request content bean.

<meta name="description" content="John Doe formally tenders his resignation to the King and leaves Concord Street for the last time.">

See Component Parameters page for details on component parameters.

Created Date

The "DCTERMS.created" metadata property records the date the contents of the current request content bean was created. This metadata will be provided automatically in ISO 8601 format, if the current request content bean is from a "hippostdpubwf:document" or "mix:created" content node.

<meta name="DCTERMS.created" content="2011-12-07T08:14:38Z">

Last Modified Date

The "DCTERMS.modified" metadata property records the date the contents of the current request content bean were last changed. This metadata will be proided automatically in ISO 8601 format, if the current request content bean is from a "hippostdpubwf:document" or "mix:lastModified" content node.

<meta name="DCTERMS.modified" content="2011-12-19T10:25:06Z">

Language

The "DCTERMS.language" metadata property records the contents language.

<meta name="DCTERMS.language" content="fr-CA">
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