This article covers a Bloomreach Experience Manager version 13. There's an updated version available that covers our most recent release.

URL Rewriter Enterprise Add-on

This Bloomreach Experience Manager feature requires a standard or premium license. Please contact Bloomreach for more information.

What is URL Rewriter?

URL Rewriter is a servlet filter that is an extension of Paul Tuckey's UrlRewriteFilter, but instead of a packaged XML file, the filter is fed with rules managed dynamically in the CMS.

The URL Rewriter supports the following options:

  • temporary-redirect - Redirect with 302 response code
  • permanent-redirect - Redirect with 301 response code
  • forward - Requests matching the "conditions" for this "rule", and the URL in the "from" element will be internally forwarded to the URL specified in the "to" element.
  • redirect - Requests matching the "conditions" and the "from" for this rule will be HTTP redirected
  • pre-include
  • post-include
  • proxy - The request will be proxied to the full url specified.

Project History

URL Rewriter started off as a community-supported plugin. In order to ensure the plugin's continued fitness, as of CMS 12, it is also available as an Enterprise Add-on (documented here). The community-owned, open source version of the plugin is still available on, and its documentation can be found at


Did you find this page helpful?
How could this documentation serve you better?
On this page
    Did you find this page helpful?
    How could this documentation serve you better?

    We rely on cookies

    to optimize our communication and to enhance your customer experience. By clicking on the Accept and Close button, you agree to the collection of cookies. You can also adjust your preferences by clicking on Manage Preferences. For more information please see our Privacy policy.

    Manage cookies
    Accept & close

    Cookies preferences

    Accept & close