System Architecture



Understand Bloomreach Experience Manager's system architecture and supported deployment scenarios.

Standard Deployment Scenario: Authoring and Delivery Webapps in a Single Container

The deployment diagram below is a somewhat simplified representation of a standard Bloomreach Experience Manager system:

Clearly visible are the three tiers of the system:

  1. Web Tier
  2. Application Tier
  3. Database Tier

Central to the system architecture is the application tier: this is where the actual Bloomreach Experience Manager applications are running. It consists of an application server which runs a servlet container, typically Apache Tomcat. Bloomreach Experience Manager's authoring and delivery applications (both Java webapps) are deployed inside this container. A third application, Bloomreach Experience Manager's platform, runs embedded inside the authoring webapp.

The database tier consists of one of the supported database servers and is used by the content repository application to store all data. When using the Relevance Module (enterprise license required) the database tier additionally contains the Elasticsearch application which acts as one of the needed relevance data stores.

The web tier consists of a web server, typically Apache HTTP Server ("httpd"), which acts as a reverse proxy for the authoring and delivery applications.

Each of the three tiers can be scaled individually. Typically the application tier runs in a clustered configuration.

Alternative Deployment Scenario: Authoring Webapp in Separate Container

Alternatively, the delivery webapp may be deployed without the authoring webapp in a separate container, as shown in the deployment diagram below:

The authoring application needs the delivery application in order to provide the channel previews in the Experience manager. Therefore, an instance of the delivery application is also still deployed in the same container as the authoring application.

The delivery application that is deployed in a separate container accesses a platform application deployed in the same container. The platform instances in the different containers use the same database for storage and are effectively running in a clustered configuration.

One advantage of this architecture is that the delivery application can be scaled individually as needed.


For clarity, the previous two deployment diagrams do not take clustering into account. Typically, however, Bloomreach Experience Manager runs in a clustered configuration. In the application tier, any number of application servers can be clustered, and in the second scenario described above, the authoring and delivery applications can be clustered separately. A load-balancer is added to the web tier in order to distribute traffic across the cluster nodes.

A Bloomreach Experience Manager application cluster is managed through a journal table in the database which allows individual nodes to keep their content repositories in sync, and newly added nodes to ‘catch up’ automatically. This allows a fast response to quickly evolving traffic requirements simply by adding or removing nodes.

The deployment diagram below shows an example configuration consisting of p clustered authoring nodes and q clustered delivery nodes:

In addition, the example contains n clustered web servers and two database servers running in a primary/replica configuration.

Other Options

Bloomreach Experience Manager also supports:

Please note that Bloomreach Experience Manager 13.0.0 does not support deployment as ROOT.war.
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